L'DJ industry and music production is undergoing constant change, a dynamic propelled by innovative technologies that are constantly pushing back the boundaries of creativity. In this effervescent context thatAlphaTheta Corporationthe parent company of the iconic brand Pioneer DJhas made a resounding announcement: the launch of a new brand that promises to revolutionise the industry: AlphaTheta.
By adding AlphaTheta to its already rich portfolio, which includes names like Kuvo, Rekordbox DJPioneer Professional Audio and Toraiz, the company is committed to providing top-quality products and services to DJs and the general public. music producers from all over the world.

Technology at the service of Art
AlphaTheta intends to place technology at the heart of its vision. By combiningPioneer DJ expertise in terms of state-of-the-art equipment and innovative software, the new brand aims to provide powerful, intuitive tools for DJs and producers.
One of AlphaTheta's major objectives is to simplify the process of musical creation allowing users to express their creativity seamlessly and without hindrance. The brand is committed to providing complete solutions, from creation to performance, offering products that meet the specific needs of each artist.
A Committed Community
AlphaTheta recognises the importance of the community in theelectronic music industry. The brand is committed to creating and supporting a vibrant and inclusive community where artists can share, collaborate and grow together.

With this in mind, AlphaTheta plans to launch online platforms dedicated to DJ and producersoffering resources, tutorials, discussion forums and collaboration opportunities. These platforms will enable artists to connect with other music loversto share their knowledge and find the inspiration they need to continue developing their artistic careers.
Commitment to Sustainability
AlphaTheta is also committed to reduce its impact on the environment. The brand is committed to developing sustainable products and solutions, using recyclable materials and adopting environmentally-friendly production practices.
In addition to this, AlphaTheta plans to launch environmental awareness initiatives, working with organisations and artists committed to protecting the planet. The aim is to promote sustainable practices in the electronic music industry and to encourage artists and consumers to make environmentally-friendly choices.
The Future of AlphaTheta
AlphaTheta Corporation is convinced that this new brand will open up a host of opportunities for DJs and music producers from all over the world. Thanks to its commitment to innovation, the community and sustainability, AlphaTheta is ready to chart a new course for the DJ and music production industry.
Precise details of the products and services offered by AlphaTheta will be announced in the coming months. However, one thing is certain: AlphaTheta promises to push back the boundaries of creativity and offer unique experiences to artists from all backgrounds.
The electronic music industry can look forward to an exciting new era as AlphaTheta enters the market with a bold and innovative vision.
Already 2 new products: Omnis-Duo and Wave Eight
AlphaTheta Corporation, formerly known as Pioneer DJ, is proud to present two revolutionary innovations in the world of music and DJing: the OMNIS-DUO and the WAVE-EIGHT.
Alphatheta OMNIS-DUO

OMNIS-DUO is a all-in-one DJ system that redefines the concept of the mobile party. Designed for easy transport, it fits perfectly into a generously sized backpack thanks to its modest weight and rounded corners. The OMNIS-DUO allows you to enjoy an authentic DJ experience wherever you go - on a beach, in a park or even in a car. It featuresmultiple audio optionsincluding Bluetooth®/MD connectivity, is battery-powered and features a touch interface for easy operation. 2-deck mixing plus mixer. What's more, it's designed to engage the audience with a Bluetooth audio input function, allowing anyone to connect their phone and share their favourite music. Its stylish design adopts a denim-inspired indigo colour, making it at home in both professional and more casual environments.

Alphatheta OMNIS-DUO
Alphatheta WAVE-EIGTH

WAVE-EIGHTis a complementary portable DJ speaker 8-inch, which promises professional sound quality with effortless setup. Thanks to SonicLink ultra-low latency wireless technology, it is now possible to mix without the usual delay constraints encountered with conventional Bluetooth connections. The WAVE-EIGHT is also designed for outdoor events with an integrated battery offering up to 8 hours of autonomy and a water-resistant design. What's more, its portability is ensured by integrated castors and an extendable handle, making transport to any event site child's play.

Alphatheta WAVE-EIGTH