Very good quality Price a bit high compared to other products of the same type

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Compliant grease

First time using this grease. Seems to be of very good quality. Attracted by the use of natural ingredients. Price-wise, it is more expensive than the one I usually use, also of very good quality. Moreover, question regarding the price for a pack of 12 tubes: if I analyzed correctly, 74.00 €/12 = 6.16 € per tube whereas the single tube costs 4.90 €. So what is the point of buying in bulk? What is also the point of offering bulk sales?